Corporate Identity Design
In 2023, Page Group launched a new brand, Gussie’s Gifting & Stationery. Gussie’s Gifting & Stationery is named after the late CEO of Page Group, Gussie Eberhardt. Through Gussie’s Gifting & Stationery, the Page Group wants to keep Gussie’s legacy alive through the Eberhardt Foundation, which assists people who cannot afford mental health counselling. A percentage of Gussie’s product range and services will go directly to the Eberhardt Foundation. Our goal was to build a visual identity that diversifies the product offering to go beyond everyday stationery staples and encompass handmade gifts, novel items and artist supplies. The aim of the stores is to meet the East London and Gqeberha communities’ needs and drive foot traffic to the stores as school, and work environments shift. Innovative product offerings and partnerships with students, local artists, influencers, and creatives will bolster sales and create loyal brand ambassadors to help build a strong brand.
